Dabira Outdoor Media Limited has officially joined the Outdoor Advertising Association of Nigeria (OAAN), marking a major milestone in its growth. This induction strengthens Dabira’s position as a leader in data-driven out-of-home (OOH) advertising, delivering high-impact brand experiences across Nigeria’s 19 Northern states and the Federal Capital Territory (FCT).
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Unlike traditional methods, Dabira uses Big Data, audience metrics, and creative insights to craft campaigns that resonate with target consumers. By analysing viewership data and demographic profiles, the agency ensures that brands gain maximum visibility and engagement. The company’s name, Dabira, meaning “to create wonder,” reflects its mission to revolutionise the OOH advertising landscape.
Dabira is part of the Diadem Group, which includes Eagleserve Consultants Limited and 213 Abuja Property Hub. With a wide range of services, from large-format billboards to digital LED displays, vehicle branding, and fabrication, the agency continues to set new industry standards.
CEO Prince Shola Rotimi leads Dabira with a vision for innovation. “We are a data-driven agency providing precise marketing metrics to maximise impact,” he stated at the induction ceremony. Supporting him is a skilled team, including Client Service Director Ernest Ojerumu and Project Manager Olushola Lawal, whose expertise ensures strategic, high-quality campaigns.
Dabira has executed successful campaigns for brands like Veritas University, Royal Mile Whisky, Indomie, NNPC, and UNESCO. The agency’s collaboration with creative firms such as Eagleserve Consultants and Maximedia further enhances its capabilities.
This OAAN induction affirms Dabira Outdoor Media’s cutting-edge approach and commitment to transforming outdoor advertising through innovation, creativity, and data-driven strategies.
