Dabira Outdoor Media’s induction into the OAAN marks a milestone in Nigeria’s outdoor advertising sector, bringing data-driven strategies to the forefront
Today marks a significant milestone for Dabira Outdoor Media Limited, as the company was formally inducted into the Outdoor Advertising Association of Nigeria (OAAN).
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This induction not only acknowledges Dabira’s success but also signals the beginning of a new chapter for the Abuja-based out-of-home (OOH) advertising agency, which has rapidly made its mark with an innovative approach to advertising.
At the heart of Dabira’s operations is a data-driven strategy that distinguishes it from traditional advertising methods. By harnessing Big Data, audience metrics, and market-centered creative insights, the agency has transformed how outdoor advertising campaigns are crafted and executed.
Dabira’s ability to analyse viewership data, demographic profiles, and audience engagement enables the company to provide highly targeted advertising solutions across Nigeria’s 19 Northern states and the Federal Capital Territory (FCT). This approach ensures brands not only capture attention but also drive measurable growth.
Dabira’s innovative methods focus on resonating with specific consumer groups, providing value and effectiveness that far surpass traditional outdoor advertising models.
The agency’s name, “Dabira,” which translates to “to create wonder,” reflects its mission to deliver cutting-edge strategies and insights in the OOH sector.
As a proud member of the Diadem Group, which includes industry leaders such as Eagleserve Consultants Limited and 213 Abuja Property Hub, Dabira is supported by forward-thinking initiatives like the Hedge Empowerment Foundation (HEF).
This strong consortium works collaboratively to bring award-winning creative strategies and technology to the forefront of Nigeria’s advertising landscape.
A Wide Range of Outdoor Advertising Services
Dabira’s diverse service offerings are as impactful as they are broad, ensuring brands can choose from a variety of outdoor advertising solutions, including:
– **Large Format Billboards**: Placed in high-traffic areas for maximum visibility.
– **Digital Billboards (LED)**: Perfect for dynamic, modern campaigns.
– **Unipoles and Scrolling Billboards**: Designed to make a bold statement in urban environments.
– **Rooftop and Wall Space Signages**: Unique and effective use of city spaces.
– **Vehicle Branding**: Transforming vehicles into mobile advertisements.
– **Fabrication and Installation**: High-quality materials that withstand harsh weather conditions.
Dabira’s commitment to excellence is led by CEO Prince Shola Rotimi, whose visionary leadership has propelled the agency’s success. “We are a data-driven out-of-home agency that goes beyond traditional metrics,” Rotimi said during the induction ceremony.
“Our approach provides exact marketing metrics, from ad space viewership to detailed audience demographics, ensuring that every campaign is tailored for maximum impact.”
Rotimi’s forward-thinking philosophy has been instrumental in Dabira’s success, backed by a team of young, innovative professionals.
The team includes Ernest Ojerumu, the agency’s Client Service Director, who brings over a decade of experience in B2B and B2C marketing, and Olushola Lawal, Project Manager, who brings international experience from Nigeria, the UAE, and the United States.
Their combined expertise ensures that Dabira’s campaigns are both creatively compelling and strategically sound.
A Broad Impact Across Nigeria’s Advertising Landscape
Dabira’s commitment to data-driven, innovative advertising is evident in its broad client portfolio, which includes leading brands such as Veritas University Abuja, Royal Mile Whisky, Indomie, NNPC, and UNESCO.
The agency has also partnered with top creative and media agencies, including Eagleserve Consultants, Digisplash, and Maximedia, to execute high-impact campaigns across Nigeria.
As Dabira continues to innovate in the out-of-home advertising sector, its induction into the OAAN validates its unique approach to integrating data and creativity.
The agency is redefining outdoor advertising in Nigeria, helping brands forge meaningful connections with their audiences while achieving unprecedented market success.
About Dabira Outdoor Media Limited
Dabira Outdoor Media Limited is a leading outdoor advertising agency based in Abuja, Nigeria. Specialising in data-driven, innovative out-of-home advertising solutions, Dabira serves clients across Nigeria’s 19 Northern states and the Federal Capital Territory (FCT).
A member of the Diadem Group, Dabira is certified by the Advertising Practitioners Council of Nigeria (APCON) and the Outdoor Advertising Association of Nigeria (OAAN).
For more information, visit [www.dabiraoutdoormedia.com](http://www.dabiraoutdoormedia.com) or contact the agency at 08036234109 or info@dabiraoutdoormedia.com.
